Data Privacy

We are pleased that you are visiting our website. Data protection and data security when using our website are very important to us. Therefore we want to inform you here about which personal data we record with regard to your visit to our website and for which purposes they are used.

Because changes in the law or changes to our internal processes can make it necessary to modify this data protection explanation, we ask that you read through this data protection explanation regularly.

1.     Personal data

Personal data is information that can be used to learn about you personally or other situations concerning you, such as name, address, phone number and e-mail address. Information that does not refer to you specifically is not personal data.

2.     Collecting, processing and use of personal data

We use your personal data exclusively to provide you – via the website – with a wide range of personalised services (for VDMA member companies only) or to comply with your contact requests, as well as for preparing anonymised analytics for statistical surveys.

It is also possible to use our website without needing to disclose your identity. However, whenever you log in for one of our personalised services (e.g. subscribing to a newsletter,, etc.), we ask you for the information needed to provide it, such as your name, email address and phone number, as well as a company and company address. You are free to decide whether or not you would like to provide these data. However, without this information we may not be able to provide the desired service or process your request.

3.     Statistical analysis

No direct personal analysis takes place. We reserve the right to perform statistical analysis of anonymised data records. This analysis is saved to improve the website and for statistical purposes. In such cases, general information is recorded, e.g. when and which one of our sites was launched, or which site was visited most often. These data do not allow for any conclusions to be made about the user.

4.     Sharing personal data to third parties

We do not generally share your personal data with third parties. However, in individual cases we may be obligated to share your personal data with law enforcement authorities. For example, this may be the case if there is suspicion of criminal activity or abuse of our website.

5.     Cookies

We use so-called “session cookies” and “permanent cookies” on our website. Cookies refer to small text files generated by a web server and are saved on your computer by the web browser being used. They are used to aid in providing you (as a visitor to our website) with permanent, recurring settings, such as the “Save login data function”. Session cookies are deleted at the end of the browser session. The “permanent cookies” that we set are deleted after no more than 30 days.

The majority of browsers are pre-configured to accept cookies automatically. If you do not wish for our cookies to be saved on your computer, please deactivate the function for saving cookies for our website in your browser, or configure your browser so that cookies are not stored on your computer in general.

6.     Log files

When someone visits and uses our website, our web server saves certain protocol information about this process in a file (log file). Log files contain the following information in particular:

  • IP address of user
  • Date, time of use
  • Name of the requested website or file
  • Status (e.g. “successful”, error message)
  • Volume of data transferred
  • Internet site from which the user accessed the requested site (called the “Referrer”)
  • Product and version information of the browser and operating system used (called the “User-Agent”),
  • Whenever you log into the “my.VDMA” member area, your login information will also be retained in the log file.

We evaluate these data records only for statistical purposes, to improve the website, for system security purposes (e.g. preventing abuse) and for fault diagnosis. Deletion of log files with personal data occurs after no more than 7 days.

7.     Google Analytics

This website uses Google Analytics, a web analytics service offered by Google Inc. (“Google”). Google Analytics uses so-called “cookies”; these are text files that are saved on your computer and that allow for an analysis of your usage of the website. As a rule, the information that the cookie generates about your usage of this website is transferred to a Google server in the USA. Please note that IP anonymization has been activated on this website, i.e. Google shortens your IP address beforehand within the member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. At the request of the operator of this website, Google uses this information to evaluate your usage of the website to compile reports about the website activities and other services associated with website and Internet usage for the website operator. Google does not combine the IP address transmitted from your browser by Google Analytics with other data.

You can prevent cookies from being saved by appropriately adjusting your browser software; however, we would like to inform you that in this case you may not be able to use all functions of this website to their full extent (see above). Furthermore, you can prevent the recording of data generated by the cookie and related to your use of the website (including your IP address) and transmission to Google as well as the processing of this data by Google by downloading and installing the browser plug-in found at the following link  ( .

As an alternative to the browser plug-in and on mobile terminals, you can prevent Google Analytics from collecting this information by clicking the link below. An “opt-out” cookie will be set, which will block any future recording of your data when visiting this website. You should not delete the “opt-out” cookie for as long as you would like to maintain your objection. If you subsequently delete this cookie, you will need to perform the deactivation again.

Google Analytics Opt-out. You can find additional information online at


8. Contacting VDMA via e-mail

Our site offers you the option to contact us via e-mail. In this case, your information is saved for the purpose of facilitating communication. There is no sharing with third parties. Data collected is not reconciled with the data that may be collected by other components of our site.

9. Hyperlinks to other websites

Our website has so-called hyperlinks to the websites of other companies. In these cases, you are connected directly to the website of the other companies. You will notice this from the change in the URL. We cannot assume any responsibility for how your data is handled on external websites, since we have no influence regarding how these companies comply with data protection regulations. Please check the websites of such companies directly to learn how your data is handled by them.

10. Links to social media networks

Our website has only image links to various social media networks. Currently, these include the services of the following companies:

Facebook Ireland Limited
4 Grand Canal Square
Dublin 2

Twitter Inc.
1355 Market Street
Suite 900
San Francisco, CA 94103

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

11. Security measures

As part of the technical administration of the website, we have instituted technical and organisation measures to protect your data against intentional or inadvertent manipulation, access by unauthorised third parties, loss, destruction or modification. We will continue to optimise this protection in the course of technical progress. We must point out that data transmission over the Internet (e.g. during communication via e-mail) can have security gaps. Absolute protection of data from access by third parties is not possible. It is the responsibility of the user to protect the provided data through encryption or in some other way.

12. Information about your data; rights, deleting and blocking

On request, we will gladly notify you at any time as to what, if any, data about you we have saved. If, despite our efforts to ensure correct and current data, incorrect data have been saved, we will correct them immediately when requested to do so.

If you wish for the saved data to be deleted, this will be done in compliance with statutory regulations upon your request. If deletion is not possible for legal reasons, the respective data will be blocked instead. Please contact:

13. Data protection manager

Questions about data protection? If so, please contact our data protection manager:

Scheja und Partner Rechtsanwälte | Externe Datenschutzbeauftragte mbB

Adenauerallee 136
53113 Bonn

Date: January 2016